Good motion graphics is mostly restraint. A few principles carry most of the work.
Ease everything
Real objects speed up and slow down. Easing curves give movement weight and make it feel natural, and linear motion nearly always looks mechanical.
Direct the eye
Decide what the viewer should see first and animate that first. Everything else supports it.
- Stagger elements instead of moving them together
- Keep one main motion per moment
- Hold on important text long enough to read it
Ease it, stagger it, then leave it alone.
Sound and music
Cut to the beat and add small sound accents. Sound makes a good animation feel finished.
[Demo] Stand-in article written for the design. Replace it with Arena’s own article before launch (CI-46).
